With over 25 years of diverse sales experience spanning multiple industries including FMCG and cement, Safeekhan Siddeeque brings a wealth of expertise to his role as Commercial Director at INSEE Cement. Having honed his skills at leading multinational giants such as Unilever, Reckitt Benckiser, Holcim, and Lafarge Holcim, Safeekhan has established himself as a dynamic leader with a proven track record of success.

Educated at prestigious institutions including the Chartered Institute of Marketing (CIM) in the UK and Cardiff Metropolitan University, Safeekhan holds professional qualifications including a Professional Postgraduate Diploma in Marketing and an MBA. His academic background coupled with hands-on experience has equipped him with a deep understanding of sales and marketing principles.

Safeekhan's career is characterized by his relentless drive for excellence and his ability to deliver exceptional results. He has spearheaded numerous retail, wholesale, and distribution management initiatives, demonstrating his proficiency in key account management and distributor relations.

As a visionary leader, Safeekhan is committed to fostering a culture of innovation and continuous improvement. He is known for his strong business acumen, leadership traits, and people management skills, which have enabled him to motivate teams and drive sustainable results.

An energetic and passionate individual, Safeekhan thrives on challenges and embraces change with a 'never-say-die' spirit. His outstanding communication and public relations skills have earned him accolades, including the National Outstanding Regional Sales Manager award at the prestigious SLIM NASCO 2017.

At INSEE Cement, Safeekhan Sideeque is dedicated to driving growth, delivering value to customers, and leading the commercial team towards greater success.