Marketing News

Siam City Cement Public Company Limited (SCCC) or “INSEE” proudly introduces a big change by launching "INSEE Alliance", a major collaboration among 12 leading construction material companies. A press conference, took place on June 2, 2015 on the 3rd floor of The Okura Prestige Bangkok, attended by executives of the 12 companies namely Siam City Cement Public Company Limited, Siam City Concrete Company Limited, INSEE Superblock Company Limited, Conwood Company Limited, Thai Gypsum Products Public Company Limited, The Union Mosaic Industry Public Company Limited, JBP International Paint Company Limited, Eco Coat Company Limited, Ceramic Roofing Products Company Limited, Aqualine Protarget Company Limited, Viva Industries Company Limited, and Karat Faucet Company Limited. Siva Mahasandana, Deputy CEO and Senior Vice President of Marketing and Sales of Siam City Cement Public Company Limited, together with the executives of the 12 partner companies, held a formal event to launch INSEE Alliance in that evening to announce this partnership. The event included entertainment activities, such as a discussion titled “Design and Construction Trends in AEC” joined by Prof Dr Bundit Chulasai, Head of the Department of Architecture, Chulalongkorn University, and Asst Prof Dr Atch Sreshthaputra. INSEE Alliance is a major partnership that strengthens the players in the construction material industry in order to expand client base significantly, reflecting the aim to become the leader of the industry.