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INSEE Ecocycle, a subsidiary of Siam City Cement Group, collaborated to promote sustainable waste management at INSEE RUN 2025: TOGETHER WE RUN, TOGETHER WE SUSTAIN, held by Siam City Cement Public Company Limited on 9 November 2025 at One Bangkok. The initiative aimed to encourage responsible waste management and raise environmental awareness among participants.

During the event, INSEE Ecocycle set up Refuse-Derived Fuel (RDF) bins to collect non-recyclable waste such as paper cups, plastic cutlery, food containers and sachets. The collected RDF will be used as an alternative fuel to replace coal in cement production at INSEE Ecocycle’s facility in Saraburi.

In addition to waste management activities, INSEE Ecocycle also organized an educational exhibition on RDF fuel, raising awareness among participants about proper waste segregation and the process of converting non-recyclable plastic waste into RDF. This initiative helps reduce the amount of waste sent to landfills and supports the development of a sustainable Zero Waste society.