News

INSEE Ecocycle, together with Siam City Cement Group, participated in the Southern Innovation Technology Expo 2026 (SITE 2026), the largest innovation and technology exhibition in Southern Thailand. The event was organized by Prince of Songkhla University from 5–8 February 2026 at the 60th Anniversary of His Majesty the King's Accession to the Throne International Convention Center, Hat Yai District, Songkhla Province.

At the event, INSEE Ecocycle presented its sustainable waste management concept under the theme "Zero Waste Starts at Home", aligned with Siam City Cement Group's exhibition concept, "A Better Life Begins with Happiness at Home." The initiative highlights how improving quality of life can start with proper environmental management at the household level.

INSEE Ecocycle focused on educating visitors about household waste segregation, emphasizing the importance of properly segregating wet waste and dry waste, as well as sorting waste suitable for producing Refuse-Derived Fuel (RDF). This process adds value to waste by converting it into alternative fuel, reducing the amount of waste sent to landfills and lowering greenhouse gas emissions.

Participation in SITE 2026 reaffirms INSEE Ecocycle's commitment to driving society toward a circular economy, while raising public awareness that waste segregation is simple when it begins at home—and that everyone can play a part in building a more sustainable future.