Corporate News
INSEE Ecocyle Joins Hands with Sabina in “New Life BRA CYCLE” Campaign, Disposing Discarded Lingerie in Sustainable Ways
Suchintana Viraratt (far right), Chief Executive Officer at INSEE Ecocycle Co., Ltd, a subsidiary of Siam City Cement Group and a provider specializing in sustainable waste management and industrial service solutions; recently joined forces with Sabina PCL, the manufacturer and distributor of Thailand’s top ladies’ lingerie brand Sabina, led by Duangdao Mahanavanont (2nd right), Chief Executive Officer at Sabina PCL; and Pitcha Thanalongkorn (2nd left), Chief Marketing Director at Sabina PCL; to launch a new campaign titled “New Life BRA CYCLE”. Through this partnership, the campaign will properly manage the discarded bras with eco-friendly methods to reduce waste by disposing and recovering energy. Also joining as one of the partners in the campaign was Warawut Natpradith (far left), Chief Operations Officer at Kerry Express (Thailand) PCL, at Sabina Shop at Samyan Mitrtown.