Siam City Cement (Lanka) Limited srilanka

Dealer Loyalty Program – Ilakkaya

Dealer Loyalty Program – Ilakkaya

Rewarding and recognizing our dealer network

A Thank You for Your Loyalty, and a Promise to Grow Together
Ilakkaya by INSEE Cement is an exclusive trade loyalty programme that recognises and rewards our island-wide dealership network, builds new trade relationships and strengthens existing ones.

Ready… Aim… Retail!


Translating to ‘ Target’ from Sinhala, “Ilakkaya” identifies channel partner needs, personalises growth targets, and recognises and rewards target fulfilment.

All dealers who purchase our two leading retail products INSEE SANSTHA And INSEE MAHAWELI MARINE PLUS from INSEE distributors are eligible for the programme. Points are awarded based on redistribution sales numbers under four dealer categories:


Gold Plus


Platinum Plus


These points are then converted into an equivalent LKR value, And credited to each dealer’s INSEE Ilakkaya bank account held with Commercial Bank of Ceylon – our Loyalty programme banking partner.

For the first time in Sri Lanka!
Ilakkaya became the first loyalty programme in Sri Lanka to introduce a loyalty debit card. The hybrid INSEE ILAKKAYA LOYALTY DEBIT CARD, which was launched in partnership with Commercial Bank, gives holders all the benefits, offers and promotions available to Commercial Bank debit card holders. It also allows them to redeem their INSEE loyalty points at over 7000 merchant outlets island-wide.

Celebrating you
Dealers are encouraged all year round with special promotions and targeted sales campaigns. The INSEE Business Partner Awards Night, a gala dinner reception, is also held annually, where the INSEE Cement Executive Committee personally recognises and rewards top performers.


Looking for an opportunity to change you ‘Ilakkaya’, and grow alongside Sri Lanka’s foremost cement manufacturer?

Connect with us NOW!