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Loyalty Program

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Loyalty Program
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Rewarding and recognizing our dealer network

A Thank You for Your Loyalty, and a Promise to Grow Together

Ilakkaya by INSEE Cement is an exclusive trade loyalty programme that recognises and rewards our island-wide dealership network, builds new trade relationships and strengthens existing ones.

Ready… Aim… Retail!

Translating to ‘Target’ from Sinhala, “Ilakkaya” identifies channel partner needs, personalises growth targets, and recognises and rewards target fulfilment.

All dealers who purchase our two leading retail products INSEE SANSTHA And INSEE MAHAWELI MARINE PLUS from INSEE distributors are eligible for the programme. Points are awarded based on redistribution sales numbers under four dealer categories:

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Gold

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Gold Plus

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Platinum

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Platinum Plus

These points are then converted into an equivalent LKR value, And credited to each dealer’s INSEE Ilakkaya bank account held with Commercial Bank of Ceylon – our Loyalty programme banking partner.

For the first time in Sri Lanka!

Ilakkaya became the first loyalty programme in Sri Lanka to introduce a loyalty debit card. The hybrid INSEE ILAKKAYA LOYALTY DEBIT CARD, which was launched in partnership with Commercial Bank, gives holders all the benefits, offers and promotions available to Commercial Bank debit card holders. It also allows them to redeem their INSEE loyalty points at over 7000 merchant outlets island-wide.

Celebrating you

Dealers are encouraged all year round with special promotions and targeted sales campaigns. The INSEE Business Partner Awards Night, a gala dinner reception, is also held annually, where the INSEE Cement Executive Committee personally recognises and rewards top performers.

 

Looking for an opportunity to change you ‘Ilakkaya’, and grow alongside Sri Lanka’s foremost cement manufacturer?

Connect with us NOW!
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The mason of the future

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Empowering Sri Lanka’s Masons, the Backbone of our Construction Industry

An Industry Can Only Evolve As Fast As Its Stakeholders. This Is Why INSEE Cement Invests In The Sustainable Development And Empowerment Of Masons, One Of The Largest Key Stakeholder Groups Of Our Industry. Through A Two-Fold Approach, INSEE Cement Is Helping Masons Elevate Their Living Standards, Increase Knowledge And Capacity, And Explore Better Employment Opportunities, Progressing Themselves While Also Contributing To The Progress Of The Local Construction Industry.

INSEE Cement is driving transformation across the local construction industry with significant investments in empowering one of the sector’s key stakeholder groups; the mason. Powered by INSEE Sathkara, a multifaceted initiative to develop local masons, INSEE Cement is shaping the mason of the future – a professionally, socially and financially empowered individual contributing significantly to the advancement of both the local construction industry and the economy of Sri Lanka.

Networking and engagement

By leveraging our island-wide market reach, we engaged with Contractors, Head Masons and Masons across Sri Lanka and identified how to best address their most pressing challenges. This gave us the opportunity to collate data and create a growing database of active masons across Sri Lanka, laying a strong foundation to nurture lasting relationships through:

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Mason Chat

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Mason Meets

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INSEE Concrete Society (ICS)

Sustainable capacity development

INSEE Cement Found Like-Minded Partners In National And Non-Profit Organizations To Nurture An Educated And Skilled Workforce With Industry-Recognized Credentials, Who Will Be Best Positioned To Advance The Construction Industry Of Sri Lanka To Be On Par With Global Industry Standards.

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National Vocational Qualification

INSEE Cement Collaborated With The National Enterprise Development Authority (NEDA), Vocational Training Authority (VTA) Of Sri Lanka And USAID Funded Skill Development Initiative Youlead For Skill Mapping And Strategic Up-Skilling Of A Total 2,500 Masons From Across The Island. Masons Are Recommended By Divisional Secretariats, Ensuring Participation Of Deserving Individuals.

Upon Successful Completion Of This 3-Day Course, Masons Receive A Level 3 National Vocational Qualification (NVQ3) Upon Successful Completion, A Recognized And Credible Certification Creating Opportunities To Further Not Only Their Careers, But Also Their Professional Education.

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INSEE Sathkara

This professional up-skilling has enabled INSEE Cement to create much needed social recognition and acceptance for Masons across Sri Lanka as a crucial link in the construction industry value chain. Mason Chats, Mason Meets and exclusive membership to the INSEE Concrete Society (ICS) has provided local masons industry inclusivity as well as recognition and rewards to encourage new avenues of income and entrepreneurship. Long-established ICS-member masons are also rewarded for their contribution to the local construction industry through “INSEE Sathkara”

To secure a stronger financial future for masons, INSEE Cement has introduced a comprehensive life insurance policy with disability, medical and accidental cover. Further scholarships for family members who has extraordinary performed in their schooling journey.

INSEE Cement continues to strengthen the mutually beneficial relationship with the growing mason community across Sri Lanka, empowering them to elevate the local construction industry and contribute to the economic stability of Sri Lanka.